UPDATE on May 6, 2007: We've added The First Draft of the Open Source Religion project, now underway through June 1, in a cutting-edge online project co-sponsored by Wired Magazine, New York University School of Journalism, the Detroit Free Press and Spirit Scholars. Click here to read that "Story Thus Far No. 1" from this innovative online project. OR, right here is the overview of "Crowdsourcing Religion" that will orient you to this emerging issue ...
The juggernaut had been picking up steam for years.
The "Crowdsourcing" label that Wired Magazine's Jeff Howe slapped onto the cultural juggernaut in the June 2006 issue of Wired stuck there with an earth-rumbling impact, not because Wired was driving this immense cultural change -- but because Howe and the Wired crew had conveniently given us a verbal handle to name and more properly connect this global movement with a host of other trends. (In the upper right is a copy of the original Wired illustration. Click on any of the images in Spirit Scholars to see them enlarge.)
In a nutshell, the trend involves "the rise of the amateur," but more importantly -- the rise of personal expression as a global birthright, rather than a rare talent. Some years ago, New York Times columnist Thomas Friedman grabbed one of the earliest pieces of this reporting with his phrase "Super-empowered individuals." But what Friedman didn't quite see was that it's far more than individuals who want to claim this right. It's ALL OF US, now.
The "Crowdsourcing" phrase is a positive way to grab hold of the earthquake's energy and -- to borrow a phrase from another innovative thinker in this field (the Rev. Rob Bell of Mars Hill Bible Church in Granville, Michigan) -- dare "to focus its energy like a laser beam." It remains to be seen whether anyone can achieve that feat -- although a number of religious innovators like Bell seem to be doing an impressive job of it.
In the pages of the Detroit Free Press, Religion Writer David Crumm had been exploring the same juggernaut that Jeff Howe identified in Wired -- the rise of the amateur -- from other perspectives. For instance, he's chronicled the rise of Bell and Mars Hill.
But, Crumm has been deeply involved in Crowdsourcing Religion himself, ever since a 2001-2002 senior journalists' fellowship at the University of Michigan, a year of advanced study in ethnography, global culture and media. In the summer of 2003, Crumm launched the Detroit Free Press' Our Spirit column, a weekly interactive look at Americans' everyday spiritual insights -- complete with weekly opportunities for readers to weigh into the discussion. In the fall of 2005, he founded a nonprofit film group called Divine Light Pictures that teaches high school students how to create documentary films about religious diversity -- a prize-winning project that's detailed in other Spirit Scholars stories.
On June 25, 2004, the Free Press touched off a huge buzz among readers with a landmark Our Spirit story about the cutting edge of individual spirituality that's thriving far beyond the typical realms of religious reflection. The story was headlined: "Seeking Spirituality in the House of Java: Starbuck's Coffee Shops Offer Place for Urban Pilgrims to Reflect" (And, if you'd like to read that original piece, we've dug up a copy from the archives and a text-only version can be found via the link at the bottom of this article.)
That led to Crumm's commission to write the concluding chapter in the Baylor University Press book, released in November 2004, under the overall headline, "Quoting God: How Media Shape Ideas About Religion and Culture." Crumm's assignment, for the end of the book, was to explore "emerging religious landscapes" and he took a team of researchers back to Starbuck's, but also to the aisles of Borders and Target to discover that those retailers already were making a nice profit on Americans' love of what we're now calling open-source religion. (To read the book, you'll have to buy a copy -- but there's a link to it in the right-hand margin of our Web site. Click on the title to jump to Amazon and pick up a copy.)
Also in the fall of 2004, Crumm and photographer John Hile hit the road in a month-long odyssey to cross the U.S. on back roads from California to the Midwest, charting this spiritual shift in the lives of everyday Americans. They visited the troubled Owens Valley in central California (the site of water wars and a WWII Japanese interment camp), as well as conservative eastern Kansas, the plains of Colorado where Native Americans continue to collide with European-American immigrants -- and even the free-for-all spirituality of the Burning Man utopian experiment in a remote western desert. Those visits, as well as others, formed a week-long, front-page series in the Free Press, headlined for the dominant spiritual theme that Crumm and Hile discovered in the U.S. heartland that year: "Anger in America."
Then, more recently (after reading about Jeff Howe's new term) in November 2006 in the pages of the E-zine Spirit Scholars, Crumm carried Howe's business-related label a giant step further to describe the basic nature of this spiritual tidal wave that's been sweeping around the world.
After that initial series of articles in Spirit Scholars, Crumm launched a larger journalistic study of the phenomenon, interviewing scores of people across the U.S., especially in dozens of Michigan congregations. The result was a major two-day, front-page report in the statewide Detroit Free Press -- the first use of the term "crowdsourcing" in the Free Press -- and the first major journalistic exploration of its usefulness in explaining powerful forces reshaping contemporary religion.
Some people say this reshaping of religion is decades in the making. Others say it's been building for about 500 years and that what we're witnessing is the earthquake at the end of a half-a-millennium-long cycle of Reformation. Some say it also has been sweeping through Islam for a couple of decades now and this trend explains a whole lot about the frantic percolation of voices and political movements in Islam around the world.
In early April, Michigan's First Gentleman Dan Mulhern, whose professional specialty is leadership coaching and who hosts a daily radio talk show (on Michigan Talk Network WJIM-1240-AM) invited Crumm onto his show to
talk about Crowdsourcing Religion -- the first time the concept was explored on Michigan's airwaves.
Of course, the force behind this idea -- the historic shift in power and authority from religious leadership to the consumer-oriented adherents of religious movements -- has been building for years. If you're thinking that it may be a journalistic invention, then check out the highly persuasive set of global data crunched by University of Michigan sociologist, Dr. Wayne Baker, whose book also is highlighted in the right-hand column of this site. Baker also is cited in the Free Press series on Crowdsourcing Religion (below).
Unfortunately, for years, church-growth experts and other religious consultants have not really grasped the underlying principle here. Instead, a host of these agents have tried to sell religious leaders on marketing concepts ranging from rock bands and projection screens to the need to deliver home-made bread or cookies to visitors. While those innovations may be popular in some settings, they miss the basic cultural shift. Here's the tidal wave: Americans remain deeply connected to their religious values -- but they also have an almost overwhelming desire to make their own individual choices and to express their own spiritual insights. Those powerful forces are documented in Baker's work and are obvious in detailed reporting across the U.S.
So what does this phrase "Crowdsourcing Religion" add to the mix? Well, it names that tough-to-grasp concept and allows clear-eyed planning for religious movements in the future. Over the next two years, we guarantee you that you're going to be hearing so much about Crowdsourcing that you'll feel like an expert, even if you haven't done your homework.
And, the already red-hot words will become a household phrase, because these words have a whole lot more utility than such puzzling religious buzz-phrases as "paradigm shift," "postmodern Christianity," "emergent church" and that sad, sad cliche: "contemporary worship." What in the heck do those phrases mean? And, has anyone ever agreed to a definition of "emergent church"? In contrast, "Crowdsourcing Religion" is crystal clear: It means the religious authority of clergy is shifting to the people once known as parishioners.
Want to Catch Up on this remarkable cultural shift?
Well, first, Wired has maintained the original Howe story from June 2006, which you can Click Here to read. It was visionary and changed our vocabulary, but it also was limited mainly to business applications. The main Headline: The Rise of Crowdsourcing The SubHead: Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D.
Then, fast forward to Spirit Scholars landmark series, which started on November 7, 2006. Here are quick links to our entire series on this theme. There's also a "Crowdsourcing" category in the left margin of this site:
Crowdsourcing I: The Mystery
Crowdsourcing II: The Prophet
Crowdsourcing III: The Church
Crowdsourcing IV: Whose Crowd?
Crowdsourcing V: What's in a Name?
Crowdsourcing VI: It's Our Mirror
Crowdsourcing VII: Transcendent Prose?
To read the Detroit Free Press stories that followed on March 18 and 19 of 2007, CLICK HERE to jump to Crowdsourcing Congregations Day No. 1 Or, to read the Second Day story, CLICK HERE to jump to Crowdsourcing Congregations Day No. 2 (If you have trouble loading those pages, or if the Free Press link eventually expires, we've also got a text-only version of these stories attached to this post -- which you can read by clicking at the link at the end of this piece.)
THEN -- on March 28, 2007, nationally known church-development guru Bill Kinnon jumped on board. He picked up on a June 2006 essay by New York University journalism professor Jay Rosen, titled, "The People Formerly Known as the Audience." (Click here to read Rosen's original piece.) Rosen was coming to his own conclusions about this juggernaut in the business of media -- and this was long before Americans woke up to the stunning sale of YouTube to Google and before the more stunning announcements of layoffs at a host of big American newspapers.
Borrowing Rosen's headline, Kinnon posted a blast on his Web site, titled: The People Formerly Known as the Congregation. It's a sign of the fragmentation of religious life across the U.S. (in other words, it's evidence of Crowdsourcing Religion) that our "nationally known gurus" these days actually speak in limited spheres. Kinnon's article was regarded nearly as a Martin Luther-like hammer blow to the door of a parish church -- but mainly in evangelical Christian circles, it seems. Kinnon is virtually unknown in other enormous religious spheres across the U.S.
Nevertheless, his March 28 article is rattling around the internet, picking up steam. Actually, Kinnon never uses the phrase "Crowdsourcing Religion." His eloquent appeal is aimed more at Rob Bell-style, emergent-church innovators. Among his hammer blows in his piece is an appeal to once and forever end the gender bar in religious leadership. But, even without the key label "Crowdsourcing Religion," Kinnon clearly is a kindred spirit in this great awakening.
So, here are Quick Links to these Rounds in the rising national discussion:
CLICK HERE if you'd like to read Kinnon's original piece -- and click around on his site to find various comments and see some of the online buzz he's generated.
CLICK HERE to jump back and read Spirit Scholars initial take on the sale of YouTube, now recognized as a powerful marker of this cultural shift.
FOR a Case Study in Crowdsourcing Religion -- complete with YouTube involvement -- CLICK HERE to read our first story on grassroots Catholic efforts to keep Bishop Tom Gumbleton at his parish in Detroit. And CLICK HERE to read more about that dispute. Tom's supporters lost, but that was mainly because Tom quietly chose to walk away from the dispute himself, so the crowd lost its cause early in the struggle.
Then, for another mini-Case Study -- on the use of YouTube to Crowdsource the religious dispute over evolution, CLICK HERE to find links to a couple of dueling YouTube films.
And, finally, if you find this may be easier than loading the Free Press page -- or, if the Free Press link eventually expires -- you also can click the link at the end of this article to jump to a text-only version of the Free Press series.
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